Pain point marketing

no pain no gain

No pain, no gain   We’ve all heard and used this expression before in everything from exercise, to exam revision to eating our greens. And the scope of this expression ringing true even extends into marketing practice. No pain, no gain.   Have you ever heard of a ‘pain point’? […]

What’s your favorite position?

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What’s your favorite position?   Without a doubt, the best position is to be on top. Dominating. Showing how it should be done. It’s my favourite position for my business that’s for sure. Yes, business. I don’t know what you thought I was asking you about. And the fact you’re […]

How to bake the perfect salon business

Bake the perfect salon business

My top 7 tips for salon business success & a fluffy sponge! After spending over 30 years in this amazing industry of ours, working for small independent salons around the world, large corporate million pound companies, owning my own award winning salon and starting BOOSTmySALON; I have come to the […]