Are you using Facebook Messenger to its full potential?

facebook messenger

Are you using Facebook Messenger to its full potential?   Many businesses, hopefully including yours, already use Facebook Messenger as a customer service tool, and for good reason. It’s a quick and easy way for customers to get the help, answers and support they need from your salon without having […]

Looking for that five star Google review?

Google my business

Looking for that five star Google review? How many hairdressing businesses are there in and around your town? Do you know how their Google reviews compare to yours? Is your salon one of the first to come up when people search for a new hairdresser in your area? I’m guessing […]

Pain point marketing

no pain no gain

No pain, no gain   We’ve all heard and used this expression before in everything from exercise, to exam revision to eating our greens. And the scope of this expression ringing true even extends into marketing practice. No pain, no gain.   Have you ever heard of a ‘pain point’? […]

What’s your favorite position?

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What’s your favorite position?   Without a doubt, the best position is to be on top. Dominating. Showing how it should be done. It’s my favourite position for my business that’s for sure. Yes, business. I don’t know what you thought I was asking you about. And the fact you’re […]

How much money is your website making you?

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How much money is your website making you?   Though it can be difficult to pin down an actual number, there are ways of getting a good idea of how much your website is really worth to your business.   Google Analytics and conversion goals   Google Analytics is a […]

Email Marketing – The Why & The How

email marketing

EMAIL MARKETING – THE WHY AND THE HOW In today’s digital marketplace it’s important to engage with your clients and keep them informed of any offers, promotions, new services, products and events. Social marketing, Search Engine Optimisation and Pay-Per-Click advertising have their place in this, but email marketing is hands-down […]

Tips for better Facebook marketing & advertising

facebook marketing

Facebook advertising and your marketing strategy   How effectively are you using Facebook advertising and its tools as part of your marketing strategy?   Facebook’s algorithms are getting smarter each day, and the changes to its advertising rules are making it harder to reach out to new audiences that will […]