Category: Salon marketing
How to get a constant flow of new clients through your doors
Carey
Salon customers come and go like waves on the sea. But to stay afloat and on calm waters, a captain must keep one eye on the ever-changing conditions and know when to shift course to avoid disaster. People move away, pass away, get a better offer elsewhere, get a […]
VoIP systems: What are they are why does your salon need it?
Carey
Keeping up-to-date with, and choosing between, all the latest technological advancements for your salon – each and every one promising to make your business life easier – is not an easy task. Especially when there are so many fads out there, all claiming to be the next-big-thing one minute, and […]
Are you using Facebook Messenger to its full potential?
Carey
Are you using Facebook Messenger to its full potential? Many businesses, hopefully including yours, already use Facebook Messenger as a customer service tool, and for good reason. It’s a quick and easy way for customers to get the help, answers and support they need from your salon without having […]
Looking for that five star Google review?
Carey
Looking for that five star Google review? How many hairdressing businesses are there in and around your town? Do you know how their Google reviews compare to yours? Is your salon one of the first to come up when people search for a new hairdresser in your area? I’m guessing […]
Google Advertising versus Facebook Advertising
Carey
Advertising doesn’t have to be a tricky place, it just takes some willingness from you to have a go. Talking about Google and Facebook advertising specifically, these platforms have a whole world of data to help you improve your advertising and get a better return on your investment. Let’s […]
Pain point marketing
Carey
No pain, no gain We’ve all heard and used this expression before in everything from exercise, to exam revision to eating our greens. And the scope of this expression ringing true even extends into marketing practice. No pain, no gain. Have you ever heard of a ‘pain point’? […]
What’s your favorite position?
Carey
What’s your favorite position? Without a doubt, the best position is to be on top. Dominating. Showing how it should be done. It’s my favourite position for my business that’s for sure. Yes, business. I don’t know what you thought I was asking you about. And the fact you’re […]
How much money is your website making you?
Carey
How much money is your website making you? Though it can be difficult to pin down an actual number, there are ways of getting a good idea of how much your website is really worth to your business. Google Analytics and conversion goals Google Analytics is a […]
Email Marketing – The Why & The How
Carey
EMAIL MARKETING – THE WHY AND THE HOW In today’s digital marketplace it’s important to engage with your clients and keep them informed of any offers, promotions, new services, products and events. Social marketing, Search Engine Optimisation and Pay-Per-Click advertising have their place in this, but email marketing is hands-down […]
Tips for better Facebook marketing & advertising
Carey
Facebook advertising and your marketing strategy How effectively are you using Facebook advertising and its tools as part of your marketing strategy? Facebook’s algorithms are getting smarter each day, and the changes to its advertising rules are making it harder to reach out to new audiences that will […]
