Focus is the key to a successful business

Salon business

Focus is the key to a successful business     Are you a salon owner that’s also a hairdresser working on the shop floor?   Are you spending and making the most of your time wisely?   Do you want to grow your business?   Then stop what you are […]

Pain point marketing

no pain no gain

No pain, no gain   We’ve all heard and used this expression before in everything from exercise, to exam revision to eating our greens. And the scope of this expression ringing true even extends into marketing practice. No pain, no gain.   Have you ever heard of a ‘pain point’? […]

What’s your favorite position?

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What’s your favorite position?   Without a doubt, the best position is to be on top. Dominating. Showing how it should be done. It’s my favourite position for my business that’s for sure. Yes, business. I don’t know what you thought I was asking you about. And the fact you’re […]

How much money is your website making you?

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How much money is your website making you?   Though it can be difficult to pin down an actual number, there are ways of getting a good idea of how much your website is really worth to your business.   Google Analytics and conversion goals   Google Analytics is a […]

Email Marketing – The Why & The How

email marketing

EMAIL MARKETING – THE WHY AND THE HOW In today’s digital marketplace it’s important to engage with your clients and keep them informed of any offers, promotions, new services, products and events. Social marketing, Search Engine Optimisation and Pay-Per-Click advertising have their place in this, but email marketing is hands-down […]

Tips for better Facebook marketing & advertising

facebook marketing

Facebook advertising and your marketing strategy   How effectively are you using Facebook advertising and its tools as part of your marketing strategy?   Facebook’s algorithms are getting smarter each day, and the changes to its advertising rules are making it harder to reach out to new audiences that will […]

10 tips to BOOST your in-salon retail business

hair products

10 tips to BOOST your in-salon retail business Are you getting the best return you could be from your products? Turn your retail shelves into a moneymaking machine that could pay your salon rent, see you going on that holiday of a lifetime or getting the car of your dreams. […]

Is digital marketing pure wizardry?

Is digital marketing pure wizardry?   The short answer is no, but in the era of algorithms, tracking codes, pixels, re-marketing, automation, personalisation – heck, you can even choose the demographic and target audience that you want visiting your salon; it may seem and feel like wizardry. But there has […]

6 important elements to a successful website

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Do I really need a website for my salon business? Yes you do.. OK, but it just needs to be a page with the salon address right? No.. Your website is your virtual salon window. We have talked before about how important the look of your actual salon window is […]