Is it about time you had a breakdown?
Carey
Is it about time you had a breakdown? There’s just a little bit of time left of 2024 in which you can help focus your business ready for 2025. Hopefully you’ve already started to plan and map out your New Year strategy for your salon, but there’s no need to […]
How relevant is a salon website these days?
Carey
Knowing what is relevant when it comes to digital marketing for your salon business, might feel slightly overwhelming in this fast-moving digital age. Take websites, for instance. A staple for decades now. However, are they as important these days as keeping up with the latest social trends? Yes. Absolutely. You […]
How to make your website more customer focused
Carey Faulkner
A website is still one of the best marketing tools available to showcase your business services and products, and convert lookers into bookers. But perhaps not in the way you think… Nearly every business has a website, but how many of them are really focused on the customer? Our customers […]
9 marketing foundations you need in place and THE checklist that will make sure your marketing will work for you!
Carey
My salon is not just a hair salon, it’s a marketing and media company too. Not how you see your salon business? Well, you should. Let me tell you why. Standing out from the crowd is not easy, and simply having a nice salon front is not enough to bring […]
How to get a constant flow of new clients through your doors
Carey
Salon customers come and go like waves on the sea. But to stay afloat and on calm waters, a captain must keep one eye on the ever-changing conditions and know when to shift course to avoid disaster. People move away, pass away, get a better offer elsewhere, get a […]
You’ve shut up shop. What now?
Carey
Every single salon and spa business has been impacted by the Coronavirus. Never in our lifetime have we experienced an extraordinary time such as this that has affected so many people and businesses on a global scale. For a lot of businesses, the outlook is bleak with many already […]
VoIP systems: What are they are why does your salon need it?
Carey
Keeping up-to-date with, and choosing between, all the latest technological advancements for your salon – each and every one promising to make your business life easier – is not an easy task. Especially when there are so many fads out there, all claiming to be the next-big-thing one minute, and […]
Are you using Facebook Messenger to its full potential?
Carey
Are you using Facebook Messenger to its full potential? Many businesses, hopefully including yours, already use Facebook Messenger as a customer service tool, and for good reason. It’s a quick and easy way for customers to get the help, answers and support they need from your salon without having […]
Does your client journey mean business? 8 tips for retaining clients and creating a wow experience
Carey
Does your client journey mean business? 8 tips for retaining clients and creating a wow experience Before you set off trying to grow your business by investing in multiple marketing channels, you firstly need to make sure that the product or service you want to market, has the ability to […]
Looking for that five star Google review?
Carey
Looking for that five star Google review? How many hairdressing businesses are there in and around your town? Do you know how their Google reviews compare to yours? Is your salon one of the first to come up when people search for a new hairdresser in your area? I’m guessing […]