Is digital marketing pure wizardry?

Is digital marketing pure wizardry?   The short answer is no, but in the era of algorithms, tracking codes, pixels, re-marketing, automation, personalisation – heck, you can even choose the demographic and target audience that you want visiting your salon; it may seem and feel like wizardry. But there has […]

Its a numbers game. Are you counting?

Numbers game

It’s a numbers game What are your business numbers telling you? Not much? Then it’s likely you’re not hearing them properly. Knowing your numbers and what they mean is crucial to the success and growth of your salon business.   We are creative individuals and as such don’t have time […]

Discover 3 fundamental tips to BOOST your salon

salon marketing

  fundamental tips to BOOST your salon recommendations   A consistent experience is the key to success   “A business is only as good as its people and great customer service. You can spend all the money in the world on marketing to get new customers, but is wasted if […]

How to bake the perfect salon business

Bake the perfect salon business

My top 7 tips for salon business success & a fluffy sponge! After spending over 30 years in this amazing industry of ours, working for small independent salons around the world, large corporate million pound companies, owning my own award winning salon and starting BOOSTmySALON; I have come to the […]