Is it about time you had a breakdown?

breakdown your goals

Is it about time you had a breakdown? There’s just a little bit of time left of 2022 in which you can help focus your business ready for 2023. Hopefully you’ve already started to plan and map out your New Year strategy for your salon, but there’s no need to […]

You’ve shut up shop. What now?

Business during cover-19

Every single salon and spa business has been impacted by the Coronavirus. Never in our lifetime have we experienced an extraordinary time such as this that has affected so many people and businesses on a global scale.   For a lot of businesses, the outlook is bleak with many already […]

How much money is your website making you?

website image

How much money is your website making you?   Though it can be difficult to pin down an actual number, there are ways of getting a good idea of how much your website is really worth to your business.   Google Analytics and conversion goals   Google Analytics is a […]

Email Marketing – The Why & The How

email marketing

EMAIL MARKETING – THE WHY AND THE HOW In today’s digital marketplace it’s important to engage with your clients and keep them informed of any offers, promotions, new services, products and events. Social marketing, Search Engine Optimisation and Pay-Per-Click advertising have their place in this, but email marketing is hands-down […]

Tips for better Facebook marketing & advertising

facebook marketing

Facebook advertising and your marketing strategy   How effectively are you using Facebook advertising and its tools as part of your marketing strategy?   Facebook’s algorithms are getting smarter each day, and the changes to its advertising rules are making it harder to reach out to new audiences that will […]

Is digital marketing pure wizardry?

Is digital marketing pure wizardry?   The short answer is no, but in the era of algorithms, tracking codes, pixels, re-marketing, automation, personalisation – heck, you can even choose the demographic and target audience that you want visiting your salon; it may seem and feel like wizardry. But there has […]

6 important elements to a successful website

website quote image

Do I really need a website for my salon business? Yes you do.. OK, but it just needs to be a page with the salon address right? No.. Your website is your virtual salon window. We have talked before about how important the look of your actual salon window is […]

Its a numbers game. Are you counting?

Numbers game

It’s a numbers game What are your business numbers telling you? Not much? Then it’s likely you’re not hearing them properly. Knowing your numbers and what they mean is crucial to the success and growth of your salon business.   We are creative individuals and as such don’t have time […]